The Centers for Disease Control is telling us that nearly one out of three children in the U.S. ages 2 to 19 is overweight or at risk of becoming overweight. Unless we change this, we’re going to raise generations of really unhealthy kids. Kids and parents need to know more about the food they eat and how to eat healthier. As restaurant owners, we have a responsibility to do the right thing and help fight childhood obesity. We lowered the sodium, saturated fat and calories in our kid’s menu. We serve fresh, more natural, less fooled-around-with food.

And we have an announcement! We are going to invite restaurateurs, academics and public health officials to a national summit on childhood obesity next year. We’re scheduled to visit several cities in the next few weeks to talk it up. Stay tuned.

Feeding kids is fun in our delis, but we’re serious about trying to feed them better. We know from experiences with our own kids that they have to really like how food tastes — otherwise, forget it!  And, kids like to pick. Our new kids’ menu has more tasty stuff and more choices like organic milk, little dippers and a new chicken wrap. We also did some good things that kids can’t taste, like cutting the menu’s sodium levels by 21%, saturated fat 20%, cholesterol by 17%, reduced total carbs 15% and calories by 10%.  It’s all free of nitrites, too, with no nasty artificial trans fats, no processed MSG and no high fructose corn syrup (except in some of the fountain drinks).

Jason’s took care of it so parents don’t have to worry.  We have plenty enough to worry about … Read More »

Kids today are more sophisticated than ever. They want more control over what they eat and want to feel more grown up.

Parents today are weary of the same old fast food meals and want their kids to eat and enjoy better, healthier choices.

After extensive customer research, we introduced our new “Jason’s Just-Right Kid’s Menu” on April 6.  Kids 12 and under get to pick and choose sides and have multiple healthy options such as organic carrots, organic apples, and fresh fruit. Organic low fat regular and chocolate milk joined the drink choices which already included organic apple juice.

“Little Dippers” were added so tots can enjoy dippers like organic apple slices and celery sticks with organic peanut butter for just 99-cents. The new “Ranch Wrapper” features chicken breast strips (not fried), cheddar cheese, and ranch dressing in an organic wrap that’s … Read More »